8:00 – Morning Keynote – Lee Aase, Manager, Syndications and Social Media, Mayo Clinic

9:00 –  It’s your Health Deal With It!

Just about everyone is on the bandwagon of personal consumer behavior.  Makes sense for smokers, but how far are individuals going to participate in their health care? In this session, these are the initial issues the group will tackle.  Retail consumer technology to address a new market of individual information and exchange, privacy vs. responsibility, immigration in the changing American landscape and its impact on health care. Motivating patients to self administer on the sites that are available now, simple lab tests to limit physician visits for less important situations–these are the topics that will be discussed in this session.

Panel Members: David Moen, MD, medical director of care model innovation, Fairview; Colleen McGuire, vice president-communications, IHC Health Solutions;  Albert Maruggi, moderator Senior Fellow Society for New Communications Research

10:00 – Can Device Manufacturers and Donor Groups Benefit from Online Health Communities?

The explosion of aliment related social sites can be a goldmine of information for device manufacturers patients looking for answers. The group in this session will address opportunities for expediting new medical devices and health related solutions including organ and tissue transplants presented by open access to a discussion among patients, physicians, and manufacturers. Other issues that will be discussed include how clinical trial candidates, patient focus groups, and open patient forums are being tapped and supported by medical device manufacturers. Is vetted information beneficial or disruptive to the process. We’ll also look at examples of how manufacturers are using the social web to promote products and go directly to patients.